Privacy Policy

1. Data controller

The data controller responsible for your personal data is WOW Digital Sh.p.k., Rruga "Tish Daija", Kompleksi "KIKA-2", Godina 8, Kati VII, Tiranë (Albania). For any privacy request or question you can contact us at [email protected].

2. What data we collect

We collect only the data we genuinely need:

• Contact and account data you provide through our forms or signup: name, email, phone, business name and, when you subscribe, billing details.
• Content you enter into the platform to run your store (catalog, orders, customers of your own store).
• Technical data generated automatically when you use the site: IP address, device and browser type, and pages visited, used to keep the service secure and working.

3. Why we use it and on what legal basis

We process your data for the following purposes:

• To provide the service and operate your account — legal basis: performance of a contract.
• To respond to your requests and provide support — legal basis: our legitimate interest and/or pre-contractual steps.
• To send service communications and, only with your consent, marketing messages — legal basis: consent, which you can withdraw at any time.
• To keep the platform secure and comply with legal (including tax and accounting) obligations — legal basis: legitimate interest and legal obligation.

4. Who we share it with

We never sell your personal data. We share it only with service providers (data processors) who help us run the platform under strict confidentiality and data-protection agreements:

• Cloud hosting and infrastructure providers that store and serve the platform.
• Payment providers (such as Stripe and PayPal) that process subscription and store payments.
• Email delivery and, where enabled, analytics providers.
• Public authorities where disclosure is required by law.

5. International transfers

Some of our providers may process data outside Albania, including within the European Economic Area or in countries recognised as offering adequate protection. Where data is transferred to other countries, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

6. How long we keep it

We keep personal data only as long as necessary for the purposes described here, or as required by applicable law (for example accounting and tax retention periods). When data is no longer needed, we delete or anonymise it.

7. Your rights

You have the following rights over your personal data, which you can exercise by writing to [email protected]:

• Access the data we hold about you and obtain a copy.
• Rectify inaccurate data and complete incomplete data.
• Erase your data where there is no overriding reason to keep it.
• Restrict or object to certain processing, and withdraw consent at any time.
• Receive your data in a portable format.
• Lodge a complaint with the Albanian Information and Data Protection Commissioner (IDP) or your local supervisory authority.

8. Security

We apply appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access — including encryption in transit, access controls and least-privilege practices. No system is completely secure, but we work continuously to protect your information.

9. Cookies and changes to this policy

This website uses cookies as described in our Cookie Policy. We may update this policy from time to time; the date at the top shows the latest version, and we will notify you of material changes.