vellaro
Luxury furniture & relaxation

relax.al

A luxury furniture and relaxation brand that needed an online boutique worthy of its showroom — and got one, in maison style.

The challenge

relax.al sells premium furniture and relaxation products: pieces customers want to see, touch and dream about. A generic template store would have cheapened the brand — and generic platforms don't handle Albanian payments or fiscalization. They needed an online experience as curated as the showroom, without hiring an agency for months.

The solution

A turnkey boutique on Vellaro, designed around the brand: ivory, ink and bronze, generous photography, calm pages that let the products breathe. Behind the elegance, everything included:

  • Custom maison-style design, built with the Vellaro team
  • Full catalog online, with AI-written descriptions in multiple languages
  • Local and international payments, fiscalization under Albanian law
  • Automatic emails for orders and customer care

The results

  • A luxury shopping experience that matches the brand
  • Catalog online in weeks, not months
  • Orders, customers and payments managed in one place
  • The team updates products alone — no developer needed