Developers

Your store, your code. The full API is included.

Every Vellaro store is headless-ready. Build your own storefront and mobile app on our REST API — or let an AI agent drive it through the MCP server. Same platform, your rules.

Read the docs Get started

api.vellaro.io/v1/products

curl https://api.vellaro.io/api/v1/products \
  -H "X-Vellaro-Key: cx_pk_live_..."

{
  "data": [
    { "id": "prod_1a2b", "name": "Espresso blend",
      "price": { "amount": 1290, "currency": "EUR" },
      "in_stock": true }
  ],
  "meta": { "page": 1, "total": 128 }
}

What you can build

One backend. Web, mobile and AI on top.

The same API that powers our own storefront is open to you — with publishable and secret keys, per-key scopes and rate limits.

Headless storefront

Bring your own front-end — Next.js, a mobile web app, an in-store kiosk — on the REST API that runs our storefront. You design the experience; we handle catalog, cart and checkout.

Your own mobile app

Ship a native or cross-platform app on the same endpoints: products, orders, customers, payments. One backend for web and mobile, always in sync.

MCP server

A Model Context Protocol server exposes the store to AI agents and assistants — read the catalog, check stock, place orders, answer customers — safely and within scopes.

One API for everything

Products, collections, cart, checkout, orders, customers, payments and search. REST + JSON, versioned, with a reference you can read in an afternoon.

Build it yourself

Prefer to build? Go headless.

Not every store should look the same. Use Vellaro as the commerce engine and craft the front exactly how you want — web and mobile — while payments, POS, fiscalization and AI keep running underneath.

Publishable keys for the storefront, secret keys for your server
Per-key scopes, rate limits and allowed origins you control
Multilingual catalog, collections, search and inventory over REST
The same endpoints power the web storefront and the mobile app

yourstore.com

curl https://api.vellaro.io/api/v1/products \
  -H "X-Vellaro-Key: cx_pk_live_..."

{
  "data": [
    { "id": "prod_1a2b", "name": "Espresso blend",
      "price": { "amount": 1290, "currency": "EUR" },
      "in_stock": true }
  ],
  "meta": { "page": 1, "total": 128 }
}

AI-native

The store your AI can actually use.

The MCP server turns your store into a tool an AI agent can call: look up products, check stock, create orders, draft replies to customers. Point Claude — or your own agent — at your store and let it work.

Standard Model Context Protocol — works with MCP-compatible agents
Scoped access: read-only or actions, you decide what's allowed
Storefront and admin capabilities, exposed as safe tools
The same AI that helps merchants, open to your own automations

mcp · your store

# MCP tool call from your AI agent
→ tool: storefront.search_products
  { "query": "gift for a coffee lover" }

← 3 products, in stock, ready to add to cart
→ tool: cart.create_order
  { "items": [{ "id": "prod_1a2b", "qty": 1 }] }

← order Vlr-10427 created · payment link ready

Start building.

Open a store in 60 seconds, grab your API keys from the admin, and read the reference. Need something bespoke instead? We build it custom, on request.

Read the docs Talk to us