Consumer electronics
KEA
An electronics retailer with a busy shop floor and hundreds of products — now selling online and in-store from a single, shared stock.
The challenge
KEA's shelves were full and the register never stopped — but online, the catalog simply didn't exist. Hundreds of products, with prices and stock already living in the register, and no realistic way to retype them all into a website by hand. Worse still: any online store would fall out of date the moment something sold at the counter.
The solution
Vellaro connected directly to KEA's Nextera register and turned one stock into two sales channels:
- Products imported from the Nextera POS — no retyping
- AI-generated product descriptions for the whole catalog
- Inventory synced between counter and website, automatically
- Fiscalized receipts for online orders, compliant with Albanian law
The results
- Online and in-store sales finally unified
- The catalog went online in a fraction of the expected time
- Stock always accurate — no overselling between channels
- Staff runs everything from the same dashboard